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Northfield Advisory — p3

Pricing Without Guesswork: A Simple Framework

Date:2026-10-22Author:anliadminCategory:OperationsComment:0

Many small companies set prices by copying competitors or adding a margin to costs. Both approaches ignore the most important input: the value customers receive. Begin by listing the outcomes your product delivers and what tho...

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Northfield Advisory — p4

Why Customer Interviews Beat Surveys

Date:2026-10-16Author:anliadminCategory:OperationsComment:0

Surveys are quick, but they tell you what people click, not why they behave the way they do. A short conversation reveals context that no multiple-choice question can capture. Aim for ten interviews. Ask about the last time th...

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